Flemingo continues to add excitement to shoppers at Bandaranaike International Airport, Sri Lanka
June 14, 2019
Sri Lanka: Flemingo Duty Free, the premier Duty Free operator at the Bandaranaike International Airport, Sri Lanka held a prize giveaway function at their departure store recently. The event was presided by Vice Chairman Mr. Priyantha Kariyapperuma, Executive Director, Mr. Sanjeewa Wijeratne, Head of Airport Management, Mr.H. S. Hettiarachchi, Head of Commercial & Properties, Mr. Rajitha Medawewa and Marketing Manager, Mr. Sumith de Silva of Airport & Aviation Services (Sri Lanka) Limited. A total of 16 prizes were distributed to winners during the event.
This event was a culmination of a promotion intensive period at Flemingo Duty Free. The company ran several promotional campaigns over the last few months in partnership with Diageo, Pernod Ricard, TWE and Mondelez to add value to the customer’s shopping experience, create excitement at the store and make Bandaranaike International Airport a favorable shopping destination.
To build on the excitement of ICC Cricket World Cup at the store level, Flemingo partnered with TWE to run a campaign wherein customers spending $45 were eligible to participate in the contest. Mr. & Mrs. Pilapitiya were the lucky winners of the promotion and walked away with tickets to watch the World cup match between India and Sri Lanka on the 6th of July at Leeds. Commenting on the win, Mrs. Pilapitiya said, “We would like to express our sincere appreciation to the Management of Flemingo Duty Free (Pvt) Ltd. for the opportunity to watch the ICC Cricket World Cup 2019 Sri Lanka vs India match sponsored by TWE. Needless to say, we are very excited and looking forward to witnessing the match on 6th July 2019.”
Flemingo in collaboration with Diageo implemented an exciting promotional campaign for customers visiting their stores. As part of the promotion, customers spending a minimum of $65 on certain products were eligible to enter the competition. Mr. Pushparaj Chandigram and Rev. Lasantha Manju Bernard won a Royal Enfield bike each. Daily prizes such as gold coins, mobile phones and bags were also distributed during the promotion period to many lucky winners.
Flemingo partnered with Pernod Ricard to run seasonal campaigns in which customers spending $55 and above were given assured gifts and also were eligible to participate in the contest. Mr. Vino Kaushal and Mr. George Piyal won 100 gm gold coin, Mr. Thushara Sanjweea won $500 cash prize and Mr. W.D.A. P.W Perrera, Mr. U. L. Jaswar won $250 cash prize each. As part of the promotion, two iPad were given away to lucky winners Mr. R.G. Pradeep Kumara and Mr. Fouzul Afkar.
Further, as part of its Joy of giving campaign the company gave away six Samsung mobile phones to customers purchasing Cadbury chocolates worth $30.
Commenting on the occasion, Vice Chairman of Airport and Aviation Services Ltd, Mr. Priyantha Kariyapperuma said, “we are happy to support and witness exciting promotions implemented by Flemingo Duty Free to make the shopping experience more memorable.”
Mr. P. K. Thimmayya CEO, Flemingo Duty Free commented saying “We are continuously working towards making the shopping experience better and more exciting at BIA. We are thankful to the Airport Management team and our partners for supporting us on this journey. We look forward to bringing many more such exciting promotions to BIA and making it a favorable shopping destination.”
Flemingo Duty Free has continuously worked towards providing the best value and wide variety of products under different categories to its consumers. Based on consumer trends and purchase behavior, the company has introduced brands such as La Mer, MAC, Jo Malone, Hermes, Wedel, etc for the first time in the country thus giving the discerning customer a wide variety to choose from.
Photos by: AASL Media